Eco-Friendly Carpet Cleaning in Atlanta Has Changed. Here Is What That Means for Your Home.

darylbrandon

12 hours ago

16 min read

Quick Answer: Eco-friendly carpet cleaning has evolved well beyond simply using "green" chemicals. The best approach today considers cleaning chemistry, water use, residue, dry time, equipment, and how the whole process affects a busy home with kids and pets. Dr Green Carpet Care uses a low-moisture process with non-toxic solutions, absorbent pad extraction, and fast drying designed to make professional carpet cleaning cleaner, simpler, and less disruptive.

A decade ago, "eco-friendly carpet cleaning" mostly meant that somebody had swapped their cleaning bottle for one with a leaf on the label. The product might have been plant-based, fragrance-free, or biodegradable. That was largely where the conversation ended. Today, homeowners are asking better questions: What is in the cleaner? How much water is being used? How fast will this dry? What is left behind in the carpet fibers? Those questions have pushed the industry toward a more complete picture of what green cleaning actually involves, and that shift matters for every Atlanta home with kids, pets, allergies, or simply a busy schedule.

Key Takeaways

The whole process matters: "Eco-friendly" shows up in carpets fast. A product can be marketed as green because it smells light or uses a recycled bottle yet still leave behind too much residue or rely on fragrance heavy enough to bother a child, a pet, or anyone with sensitivities. Choose a cleaner who can explain their entire method.
Residue drives re-soiling: Cleaning solutions, especially those with high detergent content that are not fully rinsed out, can leave sticky residues on carpet fibers. These residues act like magnets, attracting dirt and dust more quickly than before the cleaning. Residue control is a core part of any honest eco-friendly approach.
Lower moisture means faster drying: Encapsulation cleaning uses up to 95% less water than steam cleaning, which means faster drying times, typically about an hour, and a lower risk of mold or mildew growth. In Atlanta's humid climate, that matters.
Atlanta's environment adds specific pressure: Atlanta's climate and lifestyle create favorable conditions for a wide range of indoor allergens. Spring brings high pollen levels, and alongside warm, humid weather, these conditions promote persistent indoor mold, dust mite, and pet dander challenges.
"Eco-friendly" should be explainable: Terms like "green" or "natural" are not regulated, so consumers must educate themselves about what truly constitutes an eco-friendly product. Ask questions. A cleaner who can explain the process in plain language is a cleaner worth trusting.

Quick-Start Prioritization Framework

Situation	Best Approach	Effort to Arrange	Time to Normal
Routine maintenance cleaning	Low-moisture encapsulation + absorbent pads	Low	60-90 minutes
Pet spots and mild odors	Non-toxic enzyme treatment + low-moisture clean	Low-Medium	90-120 minutes
Heavy soil, high traffic	Low-moisture + targeted pre-treatment	Medium	90-120 minutes
Severe pet odor below backing	Deeper investigation + possible pad work	Medium-High	Varies
Condo or high-rise	Portable low-moisture equipment	Low	60-90 minutes

Start here if you are:

A family with kids and pets: Prioritize non-toxic chemistry and fast dry times above all else.
A condo or high-rise resident: Look for portable low-moisture equipment that does not rely on long exterior hose runs or building access complications.
Managing a re-soiling problem: Residue control is your priority, ask specifically how soil is physically removed and what the chemistry leaves behind.

What Did "Eco-Friendly Carpet Cleaning" Used to Mean?

The Old Conversation Was Mostly About the Bottle

For most of the early 2000s, "green carpet cleaning" was a product story. Companies pointed to plant-based surfactants, biodegradable ingredients, and fragrance-free formulas. Those things had real value. But the conversation rarely extended to the rest of the process.

Homeowners still sometimes ended up with carpets that took a full day or more to dry. They still experienced sticky residue that attracted new soil within a week. They still dealt with strong chemical smells left behind, sometimes from the "eco" product itself, sometimes from fragrances added to mask the cleaning odor. The public's perception that eco-labels are marketing gimmicks that enhance brands and justify higher prices can undermine consumer confidence. That skepticism was not unfounded.

Consumer Expectations Have Expanded

The shift has been gradual and driven mostly by homeowners asking sharper questions. Research has found that 56% of respondents are more likely to buy a product advertised as environmentally friendly, and only 16% of respondents are not concerned by greenwashing. People want eco-friendly services to be real, and they are increasingly able to tell the difference. "Green" used to be the label. Now the process matters just as much as the bottle.

What Does Eco-Friendly Carpet Cleaning Mean Today?

It Is a System, Not a Single Product

Modern eco-friendly carpet care considers the whole system: cleaning chemistry, how much moisture is used, how soil is physically removed, what residue remains, how quickly the carpet dries, and whether the approach fits the specific surface being cleaned. A greener cleaning process is usually about using less of what is unnecessary while still cleaning effectively.

Green carpet cleaning companies have been adopting cleaning techniques that use less water and energy. Low-moisture cleaning methods, such as encapsulation or dry carpet cleaning, have gained popularity due to their water conservation benefits and faster drying times. That is not simply a marketing development; it reflects real improvements in cleaning chemistry and equipment design.

Old-School "Green" Thinking vs. Modern Eco-Friendly Carpet Cleaning

Older Focus	Modern Focus
"Green" product label	Entire cleaning process
Fragrance-free claim	Residue and indoor comfort
Product ingredients only	Ingredients + water + equipment + dry time
One method for every carpet	Surface-specific cleaning
More water for deeper cleaning	Controlled moisture
Clean and leave	Clean + dry quickly + maintain properly
Marketing language	Practical homeowner benefits

Why Does Lower Water Use Matter?

Less Water, Less Disruption

The most celebrated advantage of low-moisture cleaning is the drying time. Because this method uses 90% less water than steam cleaning, carpets are often dry and ready for foot traffic within one to two hours. For a family with kids and dogs, or a home where someone works remotely, that difference is genuinely practical.

Over-wetting carpet means soaking not just the fibers; you may be soaking the pad and subfloor too. That can lead to long dry times and musty smells. Over-wetting is repeatedly called out as one of the most damaging carpet cleaning mistakes because damp carpet that does not dry quickly can support microbial growth. Using an eco-friendly product does not help much if the carpet is soaked for half a day.

Atlanta's Humidity Makes This Especially Relevant

Atlanta's humidity levels reach 75% in August, while the annual average holds at 68%. In that environment, a carpet that is over-wet at 10 a.m. on a summer day faces a slow drying battle. EPA guidance says porous materials that stay wet longer than 24 to 48 hours are at risk of mold colonization. Controlled moisture use is not just convenient; it is a practical consideration for anyone cleaning carpet in Georgia's climate.

Pro Tip: Before booking any carpet cleaner in Atlanta, ask two questions: how much water does your process use, and what is the expected dry time for a typical room? A cleaner who cannot give a clear answer to both questions is worth questioning further.

Why Does Residue Matter More Than Homeowners Realize?

Sticky Residue Is the Quiet Re-Soiling Problem

Most carpet shampoos and rental-machine solutions leave detergent behind if they are not thoroughly rinsed and extracted. That residue stays slightly sticky and pulls in dirt from every footstep, so the carpet re-soils within days and looks dull and gray. The room was not really clean; it was coated in soap that is now attracting soil.

Dried detergent stays tacky at a microscopic level, grabbing onto dust, dander, and foot traffic dirt almost immediately. The Carpet and Rug Institute specifically warns homeowners to avoid products that cause carpet to resoil quickly, because sticky residue acts like a magnet. That is why so many people notice their "freshly cleaned" carpet looks dirty again within a week or two. If this sounds familiar, residue, not re-soiling from daily life, is the likely culprit.

Encapsulation Chemistry Changes the Equation

Encapsulation cleaning uses a specialized polymer-based detergent that surrounds, or "encapsulates", soil particles in the carpet fibers and crystallizes them. Once dry, the encapsulated soil is easily removed through vacuuming. Think of it as trapping the dirt in a clear shell that cannot reattach to the carpet fibers, making removal simple and effective. Eco-friendly should not just mean what goes onto the carpet. It should also mean thinking carefully about what gets left behind.

Why Are Strong Fragrances Less Popular Than They Used to Be?

Homeowners Want Clean to Smell Like Clean

Many Atlanta homeowners today prefer low-odor cleaning, minimal masking, and indoor spaces that simply feel fresh after a professional service. That preference is not unusual. VOCs are chemicals in cleaning products that evaporate at room temperature and become part of the air you breathe. The EPA's Total Exposure Assessment Methodology studies found that common organic pollutant levels are 2 to 5 times higher inside homes than outside, and cleaning products are one of the primary reasons.

This does not mean all fragrance is harmful. Some people genuinely enjoy a fresh scent after cleaning. But the direction of consumer preference has shifted toward less masking and more straightforward results. Clean should smell like clean, not like the carpet is trying to win a fragrance contest.

Safer Choice products must use ingredients that are deemed low-toxicity and safe for human health and the environment. The volatile organic compounds present in the chemical must be minimal to lessen indoor air pollution and reduce respiratory concerns for users. When evaluating any eco-friendly cleaner, low fragrance load and minimal VOC content are signals worth checking.

Why Does Fast Drying Matter in Atlanta Homes?

Busy Homes Cannot Afford Long Dry Times

One of the biggest advantages of low-moisture carpet cleaning is minimal water usage. Unlike traditional steam cleaning, which can leave carpets damp for hours or even days, low-moisture cleaning dries quickly. This fast drying time means less risk of mold, mildew, or bacterial growth in the carpet, making it a healthier option for indoor environments. Additionally, it minimizes downtime, allowing homeowners to get back to normal operations.

Most Dr Green Carpet Care residential carpet cleanings dry in approximately 90 minutes, though exact times depend on carpet type, airflow, humidity, soil level, and any additional treatment needs. In practice, most Atlanta families can have a room back in normal use by the same afternoon.

This matters especially for condos and high-rise apartments in areas like Midtown, Buckhead, and West Midtown, where residents cannot leave exterior building doors propped open for ventilation during a long dry cycle, and where building rules or elevator schedules make long-service-window appointments genuinely inconvenient.

How Has Equipment Changed Eco-Friendly Carpet Cleaning?

Modern Equipment Does More With Less

Professional orbital and rotary machines have made low-moisture cleaning more effective for residential use. After cleaning product in solution is deposited onto the surface as a mist, a round buffer scrubs the mixture with a rotating motion. This machine resembles a floor buffer, with an absorbent spin pad that attracts soil and is rinsed or replaced repeatedly.

The practical benefit for homeowners is direct: compact, portable equipment can be used comfortably in apartments, condos, high-rises, and smaller rooms without requiring long hose runs from a truck outside, without keeping external building doors open, and with minimal noise and disruption compared to larger extraction setups. The equipment agitates and loosens soil mechanically, and absorbent pads physically remove that loosened soil from the carpet during the cleaning itself.

Pro Tip: When a company describes its eco-friendly process, ask specifically how soil is physically removed from the carpet, not just applied to it. Agitation that loosens soil, combined with absorbent pads that remove it, produces a more complete clean than chemistry alone.

How Does Dr Green's Eco-Friendly Low-Moisture Process Work?

Dr Green Carpet Care has built its process around a practical sequence that addresses both cleaning effectiveness and the real demands of Atlanta households.

Inspection: Carpet is assessed for soil level, stain type, traffic patterns, pet contamination, and fiber type before any product is applied.
Chemistry application: Eco-friendly, non-toxic cleaning solution is applied in a controlled amount, enough to do the job, not more.
Orbital agitation: Professional orbital equipment agitates the carpet to loosen embedded soil from the fibers.
Absorbent pad extraction: Highly absorbent pads physically remove loosened soil during the cleaning pass. This is a core part of the process, not simply applying chemistry and leaving soil behind to vacuum later.
Encapsulation: Any remaining soil particles are encapsulated by the chemistry, drying into brittle, non-sticky, odorless, colorless crystals that do not re-bond to carpet fibers.
Routine vacuuming: Normal household vacuuming in the days after cleaning removes any crystallized material that remains.
Dry time: Most residential carpet dries in approximately 90 minutes.

What Modern Eco-Friendly Carpet Cleaning Should Deliver

Feature	Why It Matters
Non-toxic chemistry	Better fit for families and pets when used properly
Controlled moisture	Faster drying and less disruption
Low residue	Helps reduce rapid re-soiling
Effective soil removal	Cleaning should remove more than surface appearance
Quick drying	Rooms return to normal faster
Low odor	Avoids harsh chemical smell
Surface-specific approach	Different fibers need different care
Honest expectations	Not every stain or odor can be fully removed

What Should Parents and Pet Owners Look for?

The Right Questions Reveal the Right Cleaner

In my experience, the homeowners who are happiest with their carpet cleaning results are the ones who asked questions before booking, not after. For families with children and pets, the most useful questions are:

What products are being used, and are they non-toxic when used properly?
Are strong fragrances being added to the cleaning solution?
How much moisture is used, and what is the expected dry time?
How are pet spots identified and treated?
What remains in the carpet fibers after the cleaning is complete?

Dr Green Carpet Care emphasizes non-toxic products, no harsh chemical odors, quick drying, and kid- and pet-conscious cleaning throughout the process. No medical or health guarantees are made beyond proper-use claims, but the practical focus on safer chemistry and controlled moisture reflects real thought about how families actually live in their homes.

Pro Tip: After any carpet cleaning, keep kids and pets off the carpet until it is fully dry. With low-moisture cleaning, that typically means 60 to 90 minutes. With wet methods, it can mean many hours, which is important to know before scheduling.

Has Eco-Friendly Pet Odor Treatment Improved Too?

Treating the Source, Not Just the Surface

Yes, and the improvement is mostly in how the problem is approached. Simply applying a general carpet detergent or fragrance may not adequately address urine residues. Professional cleaners use products specifically selected for pet contamination and the carpet materials involved. The goal is to treat the odor-producing source rather than simply making the room smell different temporarily.

If urine is limited to treatable carpet fibers, professional cleaning and targeted treatment may provide significant improvement. If contamination has reached padding or the subfloor, additional procedures may be necessary. Honest expectations are part of any credible pet odor conversation. Many pet odors can improve significantly with professional treatment. Severe contamination that has reached the carpet pad, backing, or subfloor may require more than surface cleaning, and a professional who tells you that upfront is doing you a service, not making an excuse.

What About Allergy-Conscious Households?

Cleaning Can Help, With Realistic Expectations

Eco-friendly carpet cleaning may appeal to allergy-conscious households for several practical reasons: lower chemical odor, non-toxic product selection, less residue in the carpet fibers, and removal of accumulated dust, pollen, dander, and embedded soil. The encapsulation process is highly effective at trapping pet dander, dust mites, and pollen, lifting them out of the home rather than pushing them deeper into the padding.

Carpet cleaning does not cure allergies and should not be described as though it does. But regular professional cleaning that removes accumulated allergens from carpet fibers, without introducing new chemical concerns through harsh products, is a reasonable part of a broader allergen-reduction effort for sensitive households. Dust mites thrive in humid environments, preferring relative humidity above 50%. They live in mattresses, upholstered furniture, carpets, and curtains, places where dead skin flakes accumulate, and are significant triggers of asthma and allergic rhinitis.

Why Eco-Friendly Carpet Cleaning Makes Sense in Atlanta

Pollen

Atlanta often ranks among the highest in pollen counts in the Southeast, with some days exceeding 500 grains per cubic meter of air. Tree pollen peaks in early spring, grasses in late spring and summer, and weeds such as ragweed in the fall. Although keeping windows and doors closed helps, pollen can still enter on clothing, shoes, and pets, or drift in on breezes. Once inside, pollen settles into carpet fibers and continues to affect indoor air quality until it is physically removed.

Georgia Red Clay

Tracked-in Georgia red clay soil can work deep into carpet fibers with foot traffic, compounding over time in hallways, entryways, and main living areas. Low-moisture cleaning combined with orbital agitation and absorbent pad extraction is well-suited to pulling embedded particulate from the pile without saturating the backing.

Pets

Atlanta households are full of dogs and cats that carry in pollen, dander, and outdoor soil on their paws and coats after every outing. This prevents pollen from being transferred indoors and reduces exposure. After outdoor excursions, gently wiping your pet's paws with a damp cloth can remove pollen and other allergens. Regular professional cleaning removes what daily habits leave behind.

Humidity and Dry Time

Average relative humidity in Atlanta ranges from roughly 50% on the low end to over 70% at peak morning hours in summer. That level of ambient moisture means a wet carpet dries more slowly than in drier climates, which is exactly why fast drying and controlled moisture use are particularly useful in Atlanta, Smyrna, Marietta, Decatur, Sandy Springs, and across Metro Georgia.

Why Has Eco-Friendly Cleaning Become Popular in Condos and High-Rises?

Portable low-moisture equipment addresses a genuine practical problem in Atlanta's high-rise residential buildings. Traditional truck-mounted carpet cleaning equipment requires parking access, long hose runs through lobby areas and up elevator banks, and often keeping building doors open, all of which can violate HOA rules or building policies in Midtown, Buckhead, Downtown Atlanta, and West Midtown high-rises.

Low-moisture portable equipment rolls in through the front door, travels up the elevator, and operates entirely within the unit. This method is known for its efficiency and low moisture requirement, making it a popular choice for maintaining carpets in commercial settings, and those same efficiency advantages apply directly to condo and apartment cleaning. Less water, less hose, less disruption, and a dry carpet before the end of the afternoon.

Is Eco-Friendly Low-Moisture Cleaning Better Than Traditional Steam Cleaning?

A Balanced Answer

I've found that the honest answer here depends on the situation, and any cleaner who says one method is always better than another is leaving out important context.

Low-moisture cleaning can be a better practical fit for most routine residential maintenance situations. Because of the low moisture component, encapsulation helps prevent mold and mildew buildup. This makes it a good choice for those concerned about moisture-related issues in their carpet fibers. It works well in condos, apartments, high-rises, and busy homes where disruption and dry time are real concerns.

Hot water extraction, what people often call steam cleaning, may still be the appropriate choice for restorative situations involving heavy contamination, or where a carpet manufacturer's warranty specifies a particular cleaning method. Encapsulation does not effectively remove heavy embedded particulate or oily soils. Once the soil load in a carpet exceeds what the polymer can bind, the method leaves behind incomplete extraction. An honest eco-friendly cleaner will tell you which method is appropriate for your carpet and its condition, not simply default to whichever one they prefer to sell.

How Can Homeowners Tell Whether "Eco-Friendly" Is Just Marketing?

Ask for Specifics

The word "eco" on a bottle does not tell you much by itself. "Eco-friendly" should be something a cleaner can explain, not just something printed on the website. Here are the questions worth asking:

What specific products are used, and do they carry any third-party certifications such as EPA Safer Choice?
How much water does the process use, and what is the typical dry time?
How is soil physically removed from the carpet during the cleaning?
What residue, if any, remains in the carpet fibers after cleaning?
Is strong fragrance added to the cleaning solution or the finished carpet?
Is the method chosen based on this specific carpet type and condition?
What realistic outcomes should I expect for stains, odors, or high-traffic areas?

The EPA Safer Choice program renamed from Design for the Environment in 2015, certifies products that meet EPA criteria. Generally, products labeled "low" or "zero" VOC are safer for human and animal health in the home as well as the environment. Third-party certification is one of the clearest signals that a product claim has been independently evaluated.

What Does Eco-Friendly Carpet Cleaning Not Mean?

Being clear about limitations builds more trust than overpromising. Eco-friendly carpet cleaning does not mean:

Chemical-free. Everything used in cleaning involves chemistry. The goal is safer, properly selected and diluted products.
Zero water. Low-moisture cleaning uses water, just controlled amounts appropriate to the task.
Every ingredient is "natural." Natural does not automatically mean safer or more effective.
Every stain disappears. Some stains are permanent. An honest cleaner says so upfront.
Every odor disappears. Severe contamination below the carpet surface may require additional treatment.
Every carpet is cleaned the same way. Different fibers, soil levels, and conditions call for different approaches.
No professional chemistry is used. Effective cleaning requires thoughtfully chosen chemistry, the goal is appropriate selection, not elimination.

How to Choose an Eco-Friendly Carpet Cleaner in Atlanta in 7 Steps

Ask what cleaning products are used and request any available safety or certification information.
Ask how much water the process uses and what the realistic dry time is for your carpet type.
Ask how soil is physically removed during cleaning, not just what chemistry is applied.
Ask how residue is controlled and what remains in the carpet fibers after service.
Ask for a realistic dry-time estimate based on your carpet, your home, and Atlanta's humidity.
Ask how pet spots and odors are identified, treated, and what outcomes are realistic.
Choose a cleaner who can explain the entire process in plain language, not just say "green."

Frequently Asked Questions

What is eco-friendly carpet cleaning?

Eco-friendly carpet cleaning combines safer chemistry with thoughtful water use, residue control, effective soil removal, and faster drying. The idea behind green cleaning solutions is to minimize environmental impact and reduce exposure to potentially harmful chemicals commonly found in traditional cleaning products. Today, that conversation extends to the entire process, not just the product label.

Is green carpet cleaning actually effective?

Yes, when the chemistry, equipment, agitation, and soil-removal process are appropriate for the carpet and its condition. Encapsulation cleaning is one of the most effective and efficient low-moisture carpet cleaning methods available today. It is a popular choice among commercial cleaners and facility managers because it offers fast dry times, great visual results, and simplified maintenance. Effectiveness depends on the process as a whole.

Does eco-friendly carpet cleaning use chemicals?

Yes. Everything used in cleaning involves chemistry. Terms like "green" or "natural" cleaning products include being non-toxic and free from harmful substances such as ammonia, chlorine bleach, formaldehyde, and synthetic fragrances. They also feature low or no VOCs, reducing the risk of respiratory problems and other health concerns. The goal is safer, properly selected, and correctly diluted products, not a claim of "chemical-free."

Is eco-friendly carpet cleaning safe for kids and pets?

Dr Green Carpet Care uses non-toxic products that are safe for kids and pets when used properly. No medical or health guarantees are made beyond that standard, but the practical focus on non-toxic chemistry, no harsh chemical odors, quick drying, and controlled moisture reflects a genuine commitment to cleaning that fits how families actually use their homes.

How long does eco-friendly carpet cleaning take to dry?

Most Dr Green Carpet Care residential carpet cleanings dry in approximately 90 minutes, depending on carpet type, airflow, room temperature, ambient humidity, soil level, and any additional treatments applied. Low-moisture encapsulation uses up to 95% less water than steam cleaning, producing faster drying times and a lower risk of mold or mildew growth.

Does eco-friendly cleaning remove pet odors?

Many pet odors can improve significantly with professional non-toxic treatment. Severe contamination involving carpet padding, subflooring, walls, or other porous materials may require more extensive treatment or material replacement. A professional cleaner should provide realistic expectations based on the condition of the carpet rather than promising that every odor can always be completely eliminated.

Can eco-friendly carpet cleaning be used in condos and high-rises?

Yes. Portable low-moisture equipment is particularly useful in Atlanta condos and high-rises throughout Midtown, Buckhead, Downtown, and West Midtown, where truck-mounted systems create access, parking, and hose-run complications. The low-moisture method is known for its efficiency and low moisture requirement, making it a practical choice for spaces where traditional equipment is difficult to use.

Ready for a Cleaner, Greener Result?

Eco-friendly carpet cleaning has moved well beyond putting a "green" label on a bottle. Dr Green Carpet Care combines non-toxic cleaning solutions with controlled moisture, professional orbital agitation, absorbent pad extraction, residue-conscious chemistry, and quick dry times to provide a more practical approach for Atlanta homes. Whether you have kids, pets, a high-rise condo in Buckhead, a busy household in Sandy Springs or Roswell, or simply want cleaner carpet without harsh chemical odors and long dry times, contact Dr Green today for an eco-friendly carpet cleaning quote.

Sources

Encapsulation Carpet Cleaning Guide, Clean Quest Products. Overview of encapsulation chemistry and the step-by-step cleaning process. https://cleanquestproducts.com/blog/what-is-encapsulation-cleaning-a-modern-method-for-cleaner-carpets/
What Is Encapsulation Carpet Cleaning?, Fresh Focus. Encapsulation benefits, re-soiling prevention, and dry time advantages. https://freshfocus.com/what-is-encapsulation-carpet-cleaning-and-why-does-it-work/
What Is Encapsulation Carpet Cleaning?, Oxi Fresh. Water savings, drying time, and mold risk comparison with steam cleaning. https://www.oxifresh.com/carpet-cleaning-blog/what-is-encapsulation-carpet-cleaning/
Pros and Cons of Encapsulation vs. Hot Water Extraction, Mother Nature's Cleaning. Method comparison including moisture control and re-soiling. https://www.mothernaturescleaning.com/blog/pros-and-cons-of-encapsulation-cleaning-vs-hot-water-extraction
Why Low-Moisture Carpet Cleaning Is the Future, HomeBright TX. Water conservation, allergen removal, and sustainability advantages. https://homebrighttx.com/blog/why-low-moisture-carpet-cleaning-is-the-future/